TechCrunch
Why a B2B startup is placing a bet on a $7M Super Bowl ad
The ad is meant to highlight the company’s software, which helps other companies stay compliant running payroll for cross-border teams. The commercial takes place inside of an office and is a relatively lackluster Super Bowl ad when compared to Super Bowl stalwarts like Budweiser and McDonald’s, which each year use humor, celebrities and high production value to grab attention. It’s not surprising, though, that Papaya’s ad isn’t super flashy, considering Papaya is a B2B software company.