The UK Gambling Commission is actively working to enhance data collection methodologies for analyzing adult engagement and identifying issues in the gambling sector.

Over the past three years, the Commission has conducted public consultations to refine data collection, with the recent focus on the Gambling Survey for Great Britain. Helen Bryce, the head of statistics, highlighted significant progress, including collaboration with over 60 stakeholders.

The Commission aims to improve evidence-driven decisions and sector regulation by comparing results with operator-provided data. Experimental statistics based on 4,000 participants’ responses have been published, and further analysis by Professor Patrick Sturgis is expected to enhance the new statistical approach.

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