The Online Casino industry is ever-changing, from new technologies being trialled for greater gameplay towards the younger generations; to new online protection regulations and marketing advertisement limitations approaching to protect gamers’ financial and mental well-being. Associations are calling for action that threatens overall customer spending, risking a potential loss for Casino companies of between 3.3% – 8.2% GGY.
Because of this, it’s important to understand consumers – and what makes them tick. Which is why we’ve surveyed five hundred online casino players. We wanted to understand:
- Where are the main areas that online Casinos should be looking to invest
- What are customers looking for in the ultimate, safe, gambling experience
- How can Online Casinos reinvent themselves through their marketing to tackle the negative connotations that gambling brings
This brand-new research tells you how to stand out from the crowd, safely.