Each year, Safer Gambling Week sees the industry unite to highlight the importance of safer gambling, and promote tools that customers can use to stay in control.

The initiative is organised by the BGC, Bacta, The Lotteries Council and The Bingo Association.

Last year’s campaign saw 200,000 accounts set deposit limits throughout the month, which was up by 12.5% compared to 2021’s campaign. It also generated 30 million impressions across Twitter, Facebook and Instagram.

Michael Dugher, chief executive of the BGC, said that the campaign represents the industry’s commitment to keeping problem gambling rates low.

“Safer Gambling Week is now an established annual event in the industry’s calendar, doing vital work promoting the safer gambling tools only available in the regulated betting and gaming sector and signposting help to those that need it,” said Dugher.

“All the recent data confirms what we already knew, that rates of problem gambling are consistently low, which is brilliant news, but Safer Gambling Week is an example of the regulated industry’s determination to keep raising standards.”

“It’s great to see that year-round commitment promoted and publicised so successfully in a single week.”

John White, chief executive of Bacta added that initiative shows how the industry prioritises and its treatment of gambling addiction.

“Safer Gambling is at the forefront of what Bacta members do on a daily basis,” said White. “I’m delighted to say that we continue to make significant advances in delivering a safer gambling experience and helping to reduce further the extremely small number of consumers who do experience problems to their current record low levels.”

“Safer Gambling Week shines a light on the measures and processes that are in place to help keep low stake low prize gambling entertainment an activity that’s enjoyed by millions of people the length and breadth of the country.”