Premier League clubs have agreed to remove betting sponsorship from the front of their matchday shirts.
In a Europe-first, teams from the English top division will no longer be allowed to advertise betting companies as their main shirt sponsor.
The ruling will come into effect at the end of the 2025/26 season.
A statement read: “Clubs agree to withdraw gambling sponsorship from the front of their matchday shirts, the first UK sports league to do so
“Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
“The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
“The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.
“To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season.”
This season, eight of the 20 teams in the Premier League have betting companies as their main sponsor.