Kindred Group announced it will host the Sustainable Gambling Conference for the seventh consecutive year on October 19, at the Johan Cruijff Arena, in Amsterdam. Under the theme “Safer gambling – An honest conversation”, the conference aims to “connect people inside and outside the industry who share Kindred’s purpose to transform the online gambling industry into a trusted and safe industry that contributes positively to society.”

International leading experts such as keynote speaker Johann Hari -a New York Times best-selling author-, Dr. Jonathan Parke, and Professor Mark Griffiths will share their knowledge. They will be joined by Swedish Elite Football (SEF) and European Football Development Network (EFDN), among others. The conference coincides with the UK and the European Safer Gambling Week and will be a hybrid event where parts of the conference will be streamed.

“We want to facilitate the difficult conversations, and build a platform where we can all meet and share experiences and insights so that we can find good, sustainable solutions for our industry together. I am really excited to welcome Johann Hari as our keynote speaker,” said Anna Jein, Head of Sustainability, Kindred Group. “Hari is a best-selling author on addiction and online behavior and I am sure the industry can learn a lot from him.”

“I am also looking forward to hearing from SEF and EFDN on the beneficial collaboration between sports teams and gambling operators, which is a topic that is very relevant,” she added.

Johan Cruijff Arena in Amsterdam, venue for the event.

In a press statement, the company explained that it organizes the Sustainable Gambling Conference “to connect stakeholders within and outside the industry to discuss how we all can work together to secure a more sustainable gambling industry.”

“The industry is less closed today and more transparent and proactive than it was just a few years back. Hopefully, the Sustainable Gambling Conference has contributed to this transition, but we still have work to do. That is why the theme of this year’s conference ‘Safer gambling: An honest conversation’ is so important. We simply cannot solve future challenges without more collaboration across the value chain and we are happy to take the lead in this,” Jein concluded.