Ever since the online gambling market was introduced, and competition began growing, every casino and sports betting establishment has made a point to ensure constant development through the use of the latest technologies. Artificial intelligence (AI) has become a part of developing online gambling platforms further, and it has been doing wonders when it comes to security, customer support, and primary elements of a gambling site. However, like anything else that’s man-made, it has its downfalls.

This page will shed light on how good AI is for online gambling, and it’ll also show awareness of some downfalls this can bring. Before we get to the benefits and drawbacks, let’s define AI.

What Is AI?

When people hear the phrase “artificial intelligence,” they think of robots replacing humans as depicted in most science fiction movies. However, AI isn’t as scary as that, but close. AI gives computers the ability to act like humans through algorithms. This way, it enables computers to imitate people by giving them the ability to plan, reason, learn and solve problems. It’s also used to imitate social intelligence and creativity to some extent.

How AI Is Good for Online Gambling

Online gambling platforms use AI to lure more customers and keep them happy. It’s applied in marketing to attract new players, enhance security, help in ensuring that support is available 24/7, identify problem gamblers, and for more fun games.

Below are the benefits of AI to online gambling explained:

Personalized Game Options

AI can help online casinos and betting sites detect the kind of games each player likes. This way, the homepage will suggest games that the player is likely to play. A player will gain more interest and engage more when they’re presented with games they love each time they visit their favourite gambling site.

For instance, if AI has detected that you’re a basketball fan, then you may get a suggestion to bet on the NBA Championship. This can save a player’s time as they only have to pick what they’d like to bet on each time they log in instead of going through a long list of games or betting options. Betting on championships means being exposed to various basketball betting markets and choosing what you’d like to bet on.

Excellent Customer Support

Most online gambling platforms cater to customers on a global scale. They cover various regions, and given the different time zones, there has to be 24/7 customer support. AI enables automated customer support that has human-like responses. This is made possible by its ability to gather data on what you prefer to play, your payment history, and more.

This can help new online casinos that want to attract and keep customers but have a limited budget that can’t necessarily cover a large number of customer support services. AI support can attend to easier questions while humans handle the more complex issues. This can save time and money for both players and online casino establishments.

Detecting Problem Gambling

AI can help promote responsible gambling by detecting when players are leaning more towards problem gambling and alerting gambling platforms of the issue. This way, customers will be redirected to the right route before becoming addicted to gambling.

Through the collection of demographics, behavioural, and transactional data of players, AI can raise alerts when a player’s gambling pattern becomes unhealthy. The signs are usually staying up all night to play online casino games, going over the limitations you set for yourself, and not knowing when to stop.

Fraud and Cheating Detection

Committing fraud has always been a worrying factor for online gambling establishments more than their land-based counterparts. This is because there aren’t any cameras that can easily detect a well-known fraudster as they enter the establishment, and with most games, there’s no interaction with a croupier. So, the privilege of casino staff seeing the signs of cheating and fraud before it’s too late is eliminated. However, artificial intelligence can bring a solution to that. Its ability to process large sums of data quickly can make it easier to detect unusual activities while it’s still early. Today, online players can use AI bots to play for them in online casino games. This can cheat casinos out with large sums of profits as bots can manipulate the randomness of game results.

The Disadvantages of AI on Online Gambling

If you thought AI is perfect for online gambling, then maybe you should think again. Yes, it’s a new world of endless possibilities, but these possibilities can be a threat to this industry if not used properly. Below are some setbacks AI has on online gambling.

Manipulating Gamblers to Keep Playing

Since artificial intelligence is new, there aren’t yet regulations in place to govern automated solutions. This can be a threat to the player because online gambling establishments can use it to manipulate players to increase their game activity so they can generate more profits.

Gambling In the wrong hands, AI can be used to extort large sums of profits from online betting sites. This has already begun with bots. Their ability to collect scores data and learn how gaming machines work helps gamblers trigger positive game results frequently.

What’s important is for gambling sites to have advanced AI systems in place that’ll detect such activities so that they’re resolved before drastic losses occur.

Our Conclusion

Artificial intelligence (AI) has made significant contributions to the development of online gambling for both customers and establishments. AI has improved security measures, detected fraud and problem gambling, and made online gambling more enjoyable. Automated solutions designed to emulate human behavior have made it easier to connect with customers and provide them with excellent service.

However, there are also downsides to this technology. Unregulated AI can be used to manipulate players and cause addiction, while bots can trigger results favorable to the player, posing a threat to both customers and online gambling establishments. Therefore, AI can be beneficial when used ethically and responsibly, but it can also lead to cheating and negatively impact the player experience and profits for casinos when in the wrong hands.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes