Hana Financial Group said Sunday that it will inject 10 billion won ($7.32 million) over the next three years to bring awareness to the dangers of illegal gambling for youngsters.

The project is co-organized by Hana Financial Group and Korea Center on Gambling Problems, joined by public institutions including the Financial Supervisory Service, National Gambling Control Commission, National Police Agency and Seoul Metropolitan Office of Education.

“The Financial Supervisory Service, in charge of providing financial education for youngsters, has been putting efforts into preventing illegal gambling that disrupts them from forming a proper perspective on money management,” FSS Gov. Lee Bok-hyun said at an event held in the Hongdae area in western Seoul, Friday.

“I hope the co-project involving the financial circle and public institutions, can be a meaningful step to ensure a sound future for the young people,” he said.

Hana Financial Group Chairman Ham Young-joo also vowed to protect young people from becoming addicted to cybergambling through an integrated approach encompassing prevention, promotion and care.

“Hana Financial will operate projects with sincerity that are angled towards elementary, middle and high school students, through campaigns and counseling, while setting up a social safety net,” Ham said.

“I hope the whole society can be a lamp protecting young people from illegal gambling.”

Hana Financial has appointed professional esports player Lee Sang-hyeok as the ambassador of its illegal gambling prevention campaign. Lee, known by his game name “Faker,” is a legendary online gamer here and a brand model for Hana Bank, a lender under the financial provider.

“Gambling is not a game,” Lee said through a video message, further calling for youngsters not to be exposed to illegal gambling.

Hana Financial and Korea Center on Gambling Problems are to produce content such as musicals, webtoons and animations to raise the alarm against the dangers of illegal gambling. They are to hold talk concerts and busking performances as well.

“I thought of cybergambling as a game that my friends play, as it is easily accessible through smartphones,” a young student was quoted as saying during Friday’s panel discussion. “Through the event, I realized that this is illegal gambling that can be punished by the law.”