Last Updated: Nov 13th, 2023

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The Gambling.com Group has partnered with other industry leaders to promote responsible gambling and strengthen consumer protections.

The Responsible Gambling Affiliate Association’s mission is to “champion responsible gambling marketing and advertising practices,” according to a news release.

In addition to Gambling.com, five other organizations in the U.S.  online gambling affiliate sector have joined the association, including Better Collective, Catena Media, oddschecker Global Media, Spotlight Sports Group, and XLMedia plc.

Charles Gillespie, Gambling.com Group CEO, said the company is proud to be a member of the association “to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”

“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets,” he said.

Strategic Pillars

The new trade association is built on five strategic pillars:

• Promotion of Competitive Gambling Markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
• Industry Education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates, including inviting additional businesses to join in time.
• Consumer Protection, Empowerment, and Choice that steers consumers toward their locally licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.
• Advertising Codes of Conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
• Responsible Business Practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.