An upstart live streaming service that is very pro-gambling has signed one of Twitch’s biggest stars.

According to the New York Times, Félix Lengyel, a Canadian better known on the internet as xQc, has inked a two-year, roughly $70 million contract with Kick. Per the report, incentives that could push the total to about $100 million.

The 27-year-old Lengyel built his audience on the Amazon-owned Twitch. The former professional Overwatch player has been active on the website since 2014.

“This is more than most professional athletes and megastars,” said his agent, Ryan Morrison. “This is one of the highest deals in entertainment, period.”

Lengyel has about 12 million followers.

“Kick is allowing me to try and do things I haven’t been able to before,” Lengyel said in a statement. “I’m extremely excited to take this opportunity and maximize it into new creative and fresh ideas over coming years.”

Twitch has historically been opposed to gambling content. However, Kick is embracing that kind of content.

Kick is finacially backed by online gambling sites in Australia, like Easygo Gaming and Stake.com, per the NYT. Kick launched in 2023.

According to the reporting, Kick takes only a five-percent cut of streamers’ earnings from subscriptions. Twitch takes a whopping 50 percent.

Ed Craven, the CEO of Kick, told the NYT that the company will operate at a loss as it tries to take market share away from Twitch.

Kick averages 110,000 livestreams daily, compared to Twitch’s seven million monthly streamers and 31 million daily viewers.