Streamers are a special creation brought by the recent internet, which has developed into a completely new brand of marketing and promotion channel, not just for online gambling, but for pretty much all kind of services and products.

Streamers are excited people. Like really excited and chatty. They usually build very engaging content and manage to gain huge number of followers, who become loyal and responsive, interacting easily with the streamer and with the brand they promote. Here’s an opportunity to look deeper into this phenomena, and see what are the most popular casino games they usually promote, what channels they’re using and what potential damage they can bring to players.

What streamers play and why

What streamers are usually looking for when choosing the games is the gameplay, the graphics, the winning potential and of course, the popularity, the already established popularity. Here’s a short list of games you’ll find very much used by streamers:

1 Book of the Dead

A fan-favorite among streamers, Book of Dead is developed by Play’n GO. It’s a high volatility game, offering some substantial payouts, making it an exciting game to watch. This Egyptian-themed slot offers thrilling bonus features, including free spins and expanding symbols, which enhance the game’s entertainment value.

2 Jammin’ Jars

A popular choice is Jammin’ Jars by Push Gaming. This slot offers a unique gaming experience with its cluster pays and cascading wins, and its vibrant graphics and catchy soundtrack. Viewers are easily engaged by the game’s high volatility and massive multipliers.

3 Dead or Alive 2

NetEnt’s Dead or Alive 2 is a high-volatility slot that streamers love to showcase. Its Western theme, coupled with thrilling bonus features like free spins and sticky wilds, make for an exciting watch. The potential for significant payouts adds to the game’s allure.

4 Gonzo’s Quest

This is a classic in the reel world. It’s providing a dynamic experience, with an avalanche feature, free fall bonus rounds and a lot of winning features.

Favourite channels for streaming content

When it comes to the means of sharing the content, there’s a clear top favourite, which is Twitch. A leading platform for live streaming, hosting millions of users every day. Many casino streamers are using it these days, gaining thousand or millions of followers.

Another noteable platform used by streamers is Youtube, a more traditional channel if you like, then there’s Facebook Gaming and Dlive (a blockchain based streaming platform, focused on some special incentivizing). In Dlive streamers can earn cryptos for posting their broadcasts, adding to their initial revenue.

Benefits for streamers

As you might think, there’s plenty of benefits coming along for streamers, especially in online gambling. This is almost a career for some of them, making them strive, gaining  popularity and revenue.

Let’s talk about monetization first. Streamers manage to monetize their content via several ways, such as donations, sponsorships or subscriptions. Usually casino streamers have solid sponsorships from the casino side, either game developers or operators, making their income quite steady.

Another cool benefit is that streamers can have access to special bonuses and treats from the casinos, like early access to new games, higher betting limits, lower wagering etc. These benefits are meant to also boost their reach and make their audience more engaged.

Really strong streamers take it to the next level, establishing partnerships leading to co-branded events, merchandise and other promotional activities, which increase the brands’ awareness and the streamers’ income.

Any issues here?

Can we spot any damage or issue to this activity? Well, in some cases, yes.

First, the content can overpromote gambling, create even idols and misleading content. Not everyone is aware about all the sponsorships and benefits behind this activity, players might aim for attaining the same success as the streamers and failing to do so can result in a lot of frustration and damage.

There’s also the topic of underaged viewers which could access this type of content (also, in general, there is a restriction here). The potential promotion of this superstar type of gambling content among minors could be considered a real risk.

What have we learned here? The super streamers of today are to be considered public figures, people who have much overcome their “normal person” status and became a symbol and a recognizable feature. They can be an example for younger audience or they can hold a very powerful influence over players in general, which could be delicate and cause issues when it comes to responsible gaming.

One thing is clear. Streamers are an amazing tool for online casinos to promote themselves, perhaps one like none other before. Streamers can also be looked at as a form of simple entertainment, if one is detached enough to keep things at this level. It’s always a matter of perspective, but we can see which is the big winner in this picture.

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