The brands were awarded Gold Advanced Level 3, the highest level of certification available from GamCare, following a recent assessment by the gambling harm charity.

GamCare also praised Flutter for promoting a positive culture for safer gambling among its UK and Ireland brands, as well as integrating its processes across internal systems such as e-learning, employee communications, and support services.

The Safer Gambling Standard is an independent mark attributed to operators that go above and beyond their licensing obligations to protect customers from gambling-related harm.

Since its last assessment in 2020, Flutter has introduced a series of safer gambling measures across its brands, including becoming the first operator to put in place a mandatory deposit limits for customers under 25.

Flutter has also invested in its gambling team, which now has over 200 colleagues working in roles that directly help the operator to protect its customers.

Flutter’s tombola online bingo brand also operates to Advanced Level 3 standard and will be reassessed by GamCare in the coming months to ensure it still meets the criteria of this level of standard. 

“It is a hugely proud moment for everyone at Flutter to have all of our online brands awarded the highest gambling changes by GamCare,” Flutter UK and Ireland’s director of risk and safer gambling, Luke Sugden, said.

“A core pillar our global sustainability strategy – the Positive Impact Plan – is our Play Well strategy, which focusses on providing customers with a positive, entertaining and safe experience at all times. 

“This certification not only signals progress against this commitment, but is a credit to our fantastic colleagues, who continue to put safer gambling at the heart of everything we do as a business.”