Business-to-business (B2B) technology provider EveryMatrix announced that it has become the first iGaming supplier to be awarded World Lottery Association (WLA) Safer Gambling certification following a rigorous company-wide audit process.
With this landmark, EveryMatrix joins an exclusive list of iLottery suppliers to have achieved this status. The WLA certification recognizes the company’s existing “high standards and ongoing and future commitments to go above and beyond its requirements” to become a leader in Safer Gambling best practices.
The business underwent a stringent audit process to achieve certification, according to EveryMatrix. This included providing evidence that both showcased and pledges to abide by and implement the WLA’s guiding principles aimed at protecting players.
EveryMatrix’s Environmental, Social, and Governance (ESG) policy includes a strengthened Safer Gambling strategy to ensure all its employees across its 12 global offices and all its clients have the necessary tools available to them and are fully informed of the latest research to operate in a responsible and ethical way.
Ebbe Groes, CEO of EveryMatrix, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognized our work, commitments, and pledges to both uphold and drive forward safer gambling best practices across everything we do.”
Groes said that the company entered the accreditation process because it firmly believes that to create and maintain a sustainable and successful industry, “it must be ensured that all players are protected and given the right options” to play safely and responsibly, and that all its customers are informed of any risks and the actions needed to mitigate them.
He concluded: “I’m personally committed to this, believe this is the way forward for both iLottery and iGaming, and hope many others join us.”
Naomi Koops, Senior Compliance Counsel & Safer Gambling Co-ordinator, EveryMatrix, said: “This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients.
“Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business. We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come.”
Melissa Azam, CSR Senior Manager, WLA
Melissa Azam, CSR Senior Manager, WLA, added: “The WLA is pleased to officially recognize EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers’ operations.”