Further support for the Safer Gambling Week (October 17-23) in the UK has come from ICE London promoter Clarion Gaming.

The company is using the reach and influence of its in-house media channels to support the campaign with a mix of news, interviews, analysis and thought leadership, curated by Clarion’s content team, to explore the latest updates and thinking in regard to safer gambling.

The programme includes a case-study on Paf, the local government owned operator in the Nordics which has implemented a range of Responsible Gambling (RG) rules, an examination of how friction in payments can be used to make players think twice about potentially harmful activities, a look at Kindred’s aim to achieve zero harmful gambling revenue, analysis of the RG tools that are available in retail betting and a data-led dashboard which dives into UK gambling harm statistics.

Clarion Gaming managing director Stuart Hunter (pictured) commented: “Safer Gambling Week is in its fifth year and has done an excellent job in driving awareness of the work being undertaken by gambling brands to reduce the incidence of problem gambling.

“The campaign metrics announced by the organisers are extremely positive in terms of social media impressions and sessions on the campaign website and we are working to do what we can to provide safer gambling with a platform using channels such as ICE365 and the iGB site as well as at our live events, notably the ICE London Consumer Protection Zone, which has become one of the most important features on the show floor.”