As the gambling industry continues to evolve, one can say that gambling is now everywhere. Now that the industry is no longer bound by traditional gambling venues, competition amongst casino operators, both traditional and online, has greatly intensified.
With how competitive the industry has become, casino operators are now resolute on creating the best ways to attract more customers and visitors into their casino sites. For some, traditional advertising has been the key factor of enticing potential gamers while others utilize various online advertising techniques. As such, it is in this article where we revisit some of the most successful gambling ads run by casino operators.
Attention Grabbing Online ad
One type of ad that has been most prevalent among online casinos worldwide is the use of image online advertisement on various websites.
It is undeniable that when it comes to online advertising, it is necessary to create an ad that immediately catches the eye of the audience. To do so, advertisers use high quality images, vibrant colors and engaging graphics to make the ad of an online casino stand out. Hence, if an online casino wants to promote sports betting or perhaps a new variant of poker, they can effectively utilize captivating images and visuals of an upcoming live sports event or the new game.
A great example would be Rooli casino which is among one of the best online casinos in Australia and often recommended among top gaming review sites. Their high quality graphics complements well with their simple yet eye-pleasing user interface allowing easy access to their highly entertaining casino games.
As they say, ad simplicity can do more than you can imagine! Let’s dive into the ads:
- BetMGM’s Jamie Foxx TV Commercial
One of the most effective types of ad is one that features a celebrity, especially one that is well-liked by the general public. BetMGM’s TV commercial starring Jamie Foxx is a prime example. In the ad, Foxx cleverly uses his charismatic personality while playing the piano to engage viewers by showcasing the various features of the online casino’s platform.
Foxx puts on his suave personality as he highlights the app’s ease of use and real live betting features while fully emphasizing how anyone can place bets and enjoy the game in real-time. In fact, the app’s chief revenue officer said that Jamie Foxx was the best celebrity to cast for it as he was able to showcase how exciting it would be to use the app for an excellent sports betting experience.
Overall, the campaign successfully leveraged Foxx’s star power to attract attention while the fun and engaging narrative aims to promote the betting experience, appealing to a broad audience.
- Kindred Group’s Unibet Personalized Ad
Aside from TV commercial and visual ads, personalized ads and offers of incentives and other related promotions are also considered to be an effective gambling advertisement often used by casinos.
Considering the advancements of technology these days, most online casinos take advantage of it and use research data to find out the key demographic of their customers. From there, they launch a series of targeted personalized ads on various social media platforms.
One great example is Unibet’s data-driven video campaign in partnership with idomoo that targeted lapsed players to remind them of their great experiences with the brand. Accordingly, this campaign received enthusiastic responses from gamers and resulted in boosted engagement and conversations.
- DraftKings Social Media Integration
Lastly, and probably the most prevalent, is the full utilization of social media by the advertising team of an online casino.
One great example that uses social media integration is DraftKings utilizing Instagram and has reported a remarkable 53% revenue growth.
Social media platforms encourage two-way communication and this interactivity helps an online casino build a community among avid gamers allowing them to engage with the content, participate in discussions, and most importantly share their experiences when playing in the casino gaming site.
Depending on the social media’s platform, they get to target the relevant audience only with their offers and products allowing them greater control over who gets to see the gambling offers.
Final Thoughts
As the gambling industry continues to evolve, it’s clear that the most captivating gambling ads are those that successfully blend creativity and carefully consider the preferences of their audience.
Whether through humor, visually-pleasing images, or engaging narratives, these campaigns serve as testament as to how innovative advertising and marketing can enhance brand visibility and connect with gaming audiences.
These ads have not only driven engagement but have also pushed the boundaries of traditional advertising in the gambling industry. As we look towards the future, it will be exciting how brands continue to adapt and innovate in the ever evolving industry.