The online gambling industry is strengthening its position in the market, showing excellent development prospects. The introduction of innovative technologies contributes to the dynamic development of the market and with it an increase in players and profits. “In recent years, the market situation has shown that gambling is a profitable area that is worth the attention of investors,” notes a specialist from BetB2B, an online casino platform provider. 

The incredible popularity and accessibility of online gambling facilitate its continuous expansion to reach a wider audience. The widespread use of the Internet and mobile devices allows players from all over the world to visit gambling sites at any time. 

The gambling industry is attracting more and more attention from larger players from traditional business segments who would like to launch a gambling project. The market is truly promising and opens up opportunities not only for experienced entrepreneurs but also for newcomers to this business. 

BetB2B: preparation for the implementation of the project – online casino 

Due to high competition, the gambling business requires high attention to detail. It is necessary to build a sustainable business infrastructure with all technical components, financial resources, legal permits, and licenses. 

What does a company need to launch a gambling site? 

• Market research: The market exhibits diversity as geo has its characteristics. The audience, along with their respective needs, vary, as do the technical methods for accessing a gambling website and the available payment methods, its needs, technical methods for providing access to a gambling website, and payment methods differ. This is useful information for developing a strategy, identifying key features, and developing a marketing plan. 

• Business plan: During the initial planning, it is essential to determine the implementation stages, the scope of support, and most importantly the goals of the said project. It’s crucial to set realistic figures that are achievable rather than aiming for overly optimistic projections. 

• Staff: A professional team is the core of the project. Without experienced specialists, the project is impossible. Employees are selected depending on the scope and complexity of the process. Projects of this scale require designers, marketers, developers, business analysts, legal services, fintech specialists, and experienced HR who will bring them together. All of them must possess a thorough understanding of the industry’s intricacies. 

• Select jurisdiction: obtaining a license, is an important component that allows legalising the operation of a gambling site. Several jurisdictions issue gambling and sports betting licenses, so the company needs to review the terms and conditions for each before making its final decision. 

• Determine the approach to implementation: develop a custom platform or buy a ready-made platform for online casinos. It is necessary to determine in advance the form of implementation of the gambling site. In the first case, the company will receive a completely proprietary solution but will have to spend time and resources. Unforeseen circumstances, errors, testing, and correction are possible. In the second option, the company can quickly launch a project using ready-made software and spend more time developing the business rather than fixing errors in the software. 

• Marketing strategy: This is one of the most important components of the gambling business. The profitability of a gambling site depends on the effectiveness of marketing. Marketing will attract players to the site, build lasting relationships, expand the audience, grow the brand name, and with it raise trust in said brand, and expand the audience. 

“Every entrepreneur who opens a business in the gambling industry must be prepared for the amount of work is laying ahead of them. Gambling is often misconstrued as an effortless path to wealth, which is simply not the case. This is a complex, multi-level business, with its specific model, along with a specialised mode of interaction. And success in the gambling business is predetermined on investors understanding its unique language.”, notes BetB2B. 

If we talk about the costs of starting a business, they will consist of several main categories: 

• licensing costs 
• software development or purchase of a ready-made platform; 
• marketing expenses 
• operating expenses – staff, office, etc. 

Saving at the start can lead to loss of project quality, incomplete work, and imperfection of the product. Businesses can only compete in the market by providing a high-quality product. 

The only cost component that can be optimised is the technical implementation of the website. 

The development of a custom platform will require significant financial investment throughout the development and implementation phase. In the meantime, the company is guaranteed to encounter force majeure, bugs, and a possible delay in launch. 

These unexpected costs can be significantly reduced if the brand purchases a ready-made solution – an online casino platform. Typically, these are comprehensive all-in-one solutions: ranging from a diverse portfolio featuring bets and casino games to inclusive payment instruments.

BetB2B: Which platform to choose for a gambling site? 

The online casino platform from BetB2B provides operators with a comprehensive set of solutions for the development of a gambling project. Both for launching a new online casino and for improving an already operating gambling site. 

Purchasing a ready-made platform from a provider is the optimal solution. 

BetB2B offers the Turnkey Solution platform, which can be used by any gambling company. The solution includes online slots, live casinos, table games, and more, and works perfectly to meet current and future needs. 

Turnkey Solution includes: 

• CRM system: analyses player activity, showcasing player procedures and bonuses awarded for participation in procentres or other accomplishments. It allows the management of marketing strategies and optimisation processes. 
• CMS system: is like the control center for your website’s content, making it easy to change how your site looks and what it says. It’s perfect for businesses that want to keep things fresh and appealing for their visitors without needing to be tech experts. 
• Back-office: allows to manage a business, and track financial flows, such as company income and expenses. The company’s management can also view player statistics, volume, and bet history. Access to functions can be differentiated depending on the level of the manager. 
• Affiliate program: A tool for attracting players to affiliate partners. The company can set up a network of partners, view statistics, and receive reports. 
• Agent scheme: A specialised system for attracting players to a gambling site through a network of agents. Used in those geographies where standard tools for attracting traffic and receiving payments are limited. 
• Payment solutions: More than 250 verified payment methods that are safe for making deposits and transferring funds. 
• Technical support: is one of the most vital aspects of a successful online casino. BetB2B has more than 31 languages ready to be supported and can provide staff training to clients’ support teams. 

Casino games 

• Wide portfolio of casino games from famous developers: More than 100 brands of gaming software and 6,000 diverse games in the catalogue. 
• Live casino: 12 popular Live casino providers with minimum starting bets. 
• BetB2B casino games: More than 80 unique games from BetB2B. 
• TV games: 4 providers and more than 20 diverse games with dealers. 
• Bingo: 7 providers of more than 60 exciting games. 
• Financial rates: All popular currency pairs. Possibility to choose a period and random bets. 

Sportsbook API System for accepting bets on various sports. (Can be delivered separately from the platform and used to complement an existing gambling or betting site with new betting options) 

• Rates for more than 182 sports. 
• Esports betting have more than 600 pre-match events and 350 live events per week. Non-standard betting markets. Wide selection of betting odds. 
• Live matches and graphical reports using the unique BetB2B Zone technology in real-time. 
• Match of the Day highlights the day’s main events with a wide selection of odds. 
• Player details statistics for users to view and analyse when placing bets. 
• Support for statistics and match analytics. 
• Multidevice supports a website that is optimised for any device thus making placing bets more accessible. 

To take advantage of this solution, the company must already have its business infrastructure, bank accounts, a license for the gambling business, and its brand. 

BetB2B provides the entire technical part, which can be easily customised following the brand identity, localisation, setting up payment methods, and connecting the entire system to the gambling business infrastructure. 

The market is constantly changing, and various innovations are being introduced as technology advances. The software provider must be able to respond quickly to such updates. And BetB2B implements this principle in providing technical support during and after the launch of a gambling project. 

Article provided by BetB2B – an online casino platform provider 

Disclaimer: Players must be 18 years + to partake in any gambling, betting or casino activity. Players are urged to seek help if they require it. Players play at their own risk.