Ad networks are normally marketing systems that help connect the webmasters and the advertisers in an effort to come up with a marketing solution. In this article, we will disclose why it is better to cooperate with ad networks in traffic arbitrage and how to pick the proper ad network for it.

Development of Advertising Networks

First of all, web advertising was more or less direct in its approach. Webmasters used advertisements as long as they were to be rewarded in one form or the other for the same. When the number of websites increased, and the advertising traffic became larger, the businesses needed to control and moderate their activities. The first gambling ad networks appeared that provided communication between webmasters and advertisers.

Types of Ad Networks

There are various types of ad networks that are available on the internet. Here’s a list of the most popular:

• Horizontal advertising networks are websites that advertise with the aim and objectives of the targeted customers in mind. Webmasters can also use their sites by offering space for advertisements;

• Premium ad networks usually cooperate with popular webmasters to offer advertisers the so-called exclusive subscription inventory;

• Vertical ad networks are more targeted and they connect the advertisers and the publishers in certain categories such as health and beauty, finance, travel, and car;

• Specialized ad networks have a limited number of tools that they can use. For instance, webmasters are allowed to post only banner or in-app advertisements.

Advertising Formats

In advertising networks, you can work with various ad formats:

• Graphic banners;
• Text banners;
• Push notifications;
• Pop-up;
• Videos.

All of them are distinctive and have their goals and objectives. The frequency of banner advertising is greater and therefore it should be used to set up the company’s brand and to communicate new products, special offers, and discounts to consumers. The research shows that native advertising is particularly suitable for the promotion of the product characterized by a low level of intrusion.

Types of Payment Models for Advertising Networks

The methods of earning money depend on the payment plan that has been selected. Here are the major ones:

Payment Per Click

You get a commission for every single click that an individual makes on an advert that you have placed. For example, if an advert is placed in the browser, the advertiser will be charged if the user clicks on the advert.

Payment Per Impression

You are paid for the impressions of the banner and not for the clicks of the banner.

Payment Per Action

It is a form of payment you receive for certain behaviors of users; for instance, filling a form or making a purchase.

All the methods have their merits and demerits. For example, PPC is good for traffic, CPI is good for branding, and CPA is the best model for the advertiser because he pays only for the result. However, it is important to know that the income from ad networks depends on the audience and its activity, as well as the quality of traffic. It is true that advertising networks can be very lucrative but to get the profit you have to develop and enhance the campaigns continuously.

Techniques for Making Profits on Ad Networks

Arbitrageurs can use the following tools to effectively earn money on advertising networks:

• Analytics. This may include such tools as Google Analytics. It is any tool that enables you to monitor traffic, conversion, and other campaign metrics that will do the trick;

• Tracking. They monitor traffic based on source and campaign. Some of the most used trackers are Voluum, BeMob, and Binom among others;

• Automation. This is a very useful tool in the management of the campaigns. If you need to gather data you can use bots or if you need to do something that will be time-consuming you will use other tools that will do it for you;

• Monitoring. The campaigns must be managed by arbitrageurs to ensure that they are efficient and this means that they have to keep an eye on their competitors. You can use special programs that provide you with data from other advertisers: Some of the tools include AdPlexity, WhatRunsWhere, and others.

Conclusion

Advertising networks are a good method of advertising a brand or a product. Thus, webmasters can achieve the highest level of effectiveness in an advertising campaign with the help of a number of tools and technical support. As a result, advertisements should be well thought out and developed to ensure that they are consistent with the data analysis and the needs of the target market to ensure high performance is achieved.

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