The NSW government has issued a call for gambling operators to ensure messages of responsible gambling are communicated clearly in their adverts.

The National Consumer Protection Framework for Wagering in Australia requires messages of responsible gaming to be included in adverts. However, these messages are not always put across effectively.

Recently, the Liquor & Gaming NSW issued show cause notices to two betting operators due to irregularities in their TV adverts on this point.

“In one instance, the responsible gambling message was barely audible – while the rest of the ad could be heard loud and clear,” said Liquor & Gaming NSW executive director of regulatory operations and enforcement, Jane Lin,

“Another operator drastically changed the tone of the voice-over when the message was spoken, going from strong and confident to soft and passive.

“We urge gambling operators and their creative agencies to advertise responsibly and make sure content is in the spirit of providing a clear harm reduction message to consumers and the broader community.

“Betting operators have a vital role to play in reducing risk of gambling harm, and it starts with how they advertise.”

The wagering operators are currently engaging with Liquor & Gaming NSW on this matter.