New measures to further promote responsible gaming in Sweden are coming into effect in July.

The Swedish regulator, Spelinspektionen, will be able to purchase gambling services under a hidden identity in an effort to better monitor providers.

Payment service providers, meanwhile, have the opportunity to block bets and payment of winnings to and from unlicensed gaming companies as part of the changes.

Gambling companies will have an obligation to disclose information to the police in connection with investigating gambling-related crimes.

And there will be the possibility of storing and passing on personal data to prevent match-fixing.