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Paddy Power and Sky Bet owner Flutter said the gambling reforms proposed in a Government white paper today will cost it up to £100 million a year.

The betting giant said it had already taken steps that were similar to many of the proposals, such as a £10 cap on stakes for online slot machines – where the Government is proposing a cap somewhere between £2 and £15 – and performing checks on higher-spending punters.

Those changes, it said,, cost it around £150 million in revenue annually.

However, it said the measures announced today were set to cost it between £50 million and £100 million more, bringing the total impact to between £200 million and £250  million.

With many of the proposals – including the slot stake cap – set to be put out for consultation, Flutter CEO Peter Jackson said his firm would work with the Government to try to shape the final version that becomes law.

“We will constructively engage with the Government and Gambling Commission as part of the subsequent industry consultation process, with a focus on providing support to the minority at-risk of gambling harm without interfering disproportionately with the enjoyment of the vast majority,” he said.

“We encourage the regulator to look at what more it can do to tackle the problem of the growing number of unlicensed and unregulated gambling companies targeting at-risk gamblers across the country.

“It is important to get new regulation right from the start, as it will ultimately provide the certainty our industry needs to continue investing in jobs and in further growing the UK’s lead in digital innovation in our rapidly evolving market.”

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