The federal government has postponed proposed restrictions on gambling advertising until next year, according to Sky News Australia.

The government reportedly failed to produce a response in time for this sitting week to the parliamentary inquiry looking into the ban.

While a date for the reforms to be introduced in 2025 is not known, the government had previously offered up a timeline of phasing out gambling ads on television within two years from the introduction of a bill.

Analysts estimate gambling ads make up around 6%, or $180 million, of TV ad revenues.

An alliance of more than 60 prominent Australians recently called on the government and the opposition to commit to banning all gambling advertising within three years, but TV networks, worried about lost revenue, have reportedly asked that spectrum fees be eliminated if a gambling advertising ban is implemented.

The majority (56%) of Australians support moderate restrictions on gambling advertising online over a blanket ban (37%), according to research by Freshwater Strategy. 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at [email protected]

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.