Poland is not among the countries with the highest levels of gambling, but Poles nonetheless enjoy this pastime. Numerous domestic and international casinos cater to players and provide thousands of games, substantial bonuses, and safe, easy payment processing.
As much as 26 per cent of Poles are involved in betting and gaming despite heavy regulations – gambling advertising is strictly forbidden, including TV ads, except from sports betting. Regulatory bodies and the government are constantly looking for new approaches to lower potential risks and to provide gamblers with a safer environment.
The Evolution of Gambling in Poland
Traditional games of chance that were an essential element of Poland’s cultural heritage are where gambling in the country first emerged. Throughout history, all social classes have enjoyed several types of gambling entertainment, including card games, dice games, sports and event betting. These games promoted social interaction and a sense of community while also being a source of fun.
Some games of chance were restricted by the government as part of the regulating procedure. Poker, blackjack and other card games may be offered only by licensed operators, while others, like cockfighting, were considered dangerous and were not permitted.
The government tightened gambling regulations in the years after World War II and the communist regime that followed because it believed that gambling could be detrimental to society.
The Role of TV Broadcasting in the Gambling Sector
The Polish government enacted the Gambling Act in 2009 with the intention of controlling the online gaming industry and guaranteeing the security of players. Online operators were mandated by legislation to get licences and follow responsible gaming guidelines.
Although the majority of gambling activities are allowed in Poland, there are certain restrictions on how they can be advertised. The only branch of the gambling industry that can be advertised on TV is sports betting during sports events. The restrictions, of course, do not end here.
The Influence of Advertising Regulations
The Act on Gambling also mandates that advertisers always disclose the dangers of gambling as well as the repercussions of engaging in illicit gaming in their advertisements. Additionally, in order to operate legally on the Polish market, the operators must apply for a permit.
“Metoda wypłat proponowana przez kasyno online płatność BLIK, która stała się coraz bardziej popularna ze względu na swoją prostotę i bezpieczeństwo. Jednak przy obowiązujących surowych przepisach dotyczących reklamy, promowanie nawet tak wygodnych metod płatności może być wyzwaniem. Te regulacje mają na celu ochronę konsumentów, ale jednocześnie ograniczają ilość informacji o bezpiecznych metodach płatności, takich jak BLIK, które docierają do potencjalnych graczy,” says Filip Kamiński, expert of the iGaming portal CasinoRIX.
(“The payment method offered by the online casino is BLIK payment, which has become increasingly popular due to its simplicity and security. However, with the strict advertising regulations in place, promoting evensuch convenient payment options can be challenging. These regulations aim to protect consumers but also limit how much information about secure payment methods like BLIK reaches potential players,” says FilipKamiński, expert of the iGaming portal CasinoRIX.)
Case Studies of Successful Collaborations
Notably, throughout the years, the Polish lottery operator, LOTTO, has retained a long–standing alliance with the Ekstraklasa, the nation’s football league. Every league club’s uniform featured a miniature versionof the Lotto logo.
The Polish national football team is sponsored by STS, one of the most well–known local bookies. The contract with Grupa Azoty ZAKSA Kędzierzyn–Koźle, a Polish volleyball team, broadened its portfolio of successful collaborations. The STS logo is also found on jerseys of several football clubs: Jagiellonia Białystok, Widzew Łódź, Raków Częstochowa, Korona Kielce, KS Ruch, Pogoń Szczecin, and many others.
There are several different types of betting companies in Poland that actively sponsor football teams. For example, Superbet is the main sponsor of GKS Tychy. Fortuna, another major operator, signed sponsorship contracts with Legia Warszawa, KSW (mixed martial arts federation), RKS Radomiak Radom, and prime speedway division, PGE Ekstraliga.
Conclusion
Poland’s path through the world of wagering represents an intriguing growth, from its modest origins in traditional games of chance to the contemporary domain of online gambling. The delicate interplay between history and modernity serves as a reminder of the lasting draw of gambling in Polish society as the nation makes its way toward a regulated and responsible gambling industry. Future prospects and challenges abound, and as Poland continues to reshape its gaming scene, finding the correct equilibrium will be essential to guaranteeing a lively and long–lasting gaming environment for everybody