Betting operator 10bet will pay a £620,000 regulatory settlement after the Gambling Commission, after an investigation found the company did not review alerts for potentially harmful gambling until it was too late.

The gambling regulator began a review of 10bet’s activities in September 2021. This review found that the business did not employ dedicated compliance staff to monitor safer gambling alerts overnight. Instead, customers who showed signs of harm late at night were “manually reviewed the following day”.

“As a result of the need for manual review and there being no overnight monitoring of safer gambling alerts some customers were permitted to hit several safer gambling triggers without risk assessments and interactions occurring in real time,” the Commission said.

The Commission also found that the deposit limits in place for 10bet customers were often too high. In addition, it said customers who were flagged for potential money-laundering risks were still allowed to gamble too much.

10Bet – which sponsored Blackburn Rovers from 2018 to 2020 – could not immediately be reached for comment.

Gambling laws in the UK will soon be overhauled, with a white paper setting out the pathway for reform expected imminently after a review of the 2005 Gambling Act began in 2020.