Chief communications officer Alexia Clifford wants more action from government to tackle gambling harm, arguing proposed marketing reforms don’t go far enough.
GambleAware wants to shatter the stigma associated with gambling addiction through a new campaign designed to mirror the feelings experienced by someone exposed to gambling harms.
Today (6 March), the independent charity revealed the latest iteration of its stigma campaign – a perspex billboard in Birmingham that fills with smoke to hide the message: “Gambling clouded everything I did”.
Working with creative agency Lucky Generals, the charity chose Birmingham to host the billboard due to the prevalence of gambling harm in the city and wider West Midlands area.