Horse Racing Ireland (HRI) last week announced a significant new sponsor when unveiling O’Driscoll’s Irish Whiskey as its official whiskey partner.
Landing any new sponsor is a cause for celebration for a sporting body but this deal had the added benefit of coming from a sector outside its traditional go-to of gambling as that industry finds itself in the cross-hairs of new legislation.
Paul Dermody, the director of commercial and marketing at HRI, said gambling …