DStv and SuperSport owner MultiChoice Group has launched SuperSportBet, a new betting platform created in partnership with sports betting and digital entertainment company KingMakers.

MultiChoice said the “ground-breaking” betting platform would “revolutionise” the sports betting experience for fans across South Africa.

“The sport and casino betting platform, developed with SuperSport, is aimed at being the ultimate destination for sports fans, the betting fraternity, and sports lifestyle enthusiasts,” MultiChocie stated.

MultiChoice group CEO Calvo Mawela said that SuperSportBet reflected the company’s commitment to evolve into a platform-based business driven by innovation.

“We believe SuperSportBet is the ideal platform for fans to augment their sporting experiences,” Mawela said.

SuperSportBet general manager Barrie Swart said sports betting was quickly growing to be a game-changer in South Africa and Africa.

“SuperSportBet will, with its exciting features and its association to a rich brand like SuperSport, set itself apart in a competitive and saturated market,” said Swart.

MultiChoice said that SuperSportBet boasts an extensive range of global sporting events, including key sports such as the leading international and domestic football and rugby competitions.

“Through its strategic partnership with SuperSport, users can expect high-quality matches and betting experiences.”

As part of its launch, SuperSportBet is making an introductory offer available that will give users R200 in bonus bets after the outcome of their first R50 bet is determined.

MultiChoice added that SuperSportBet placed responsible gambling at its core, with robust tools for gambling control.

These include features such as Reality Check, Loss Limit, Timeout, self-exclusion, and account closure options.