The Consumer Protection Zone was launched by Clarion Gaming at ICE 2018.

Since its inception, sponsors have raised £146,000 ($157,300/€163,000) which has been distributed to safer gambling organisations.

“It [the Consumer Protection Zone] has brought player protection front and centre,” said David Richardson, strategic partnership manager of Better Change.

He went on to outline what Better Change did with funds it received at the Consumer Protection Zone.

“The contribution we received as a result of being part of the Consumer Protection Zone at ICE 2022 has helped us develop our product range and continue to strive towards our mission of protecting everyone from gambling related harm,” continued Richardson.

“We believe working with operators and in collaboration with all industry stakeholders is the way to achieve this and we look forward to working with the industry in 2023 and beyond.”

Rob Mabbett, director of external engagement at Gordon Moody said that ICE London has played a key role in progressing the safer gambling debate and providing a platform for organisations in the space.

“The introduction of the ICE Consumer Protection Zone in 2018 has meant that organisations including Gordon Moody have been able to raise awareness and network with key stakeholders from all areas of the sector,” he said.

Mabbett also pointed to the value of having a safer gambling hub.

“Generating a focus for safer gambling and gambling therapy services provides organisations such as Gordon Moody with a voice, which is invaluable.”

Ewa Bakun, director of industry insight and engagement at Clarion Gaming, spoke of how the Consumer Protection Zone has developed in the last four years.

“The zone has grown in importance and reputation which has been reflected in its inclusion on the shortlist of organisations and brands across two categories in the Vixio Global Regulatory Awards,” she said. “Just to be shortlisted is recognition of the work that’s been ongoing since 2018 which has seen the feature take up a prominent position in a high footfall area of the ICE show floor.”

“ICE London was the first business-to-business gaming event to recognise the importance of safer gambling and has led the way in bringing providers and operators together. We will shortly start allocating stands and we are expecting all of our 2022 supporters to return next February as we highlight the industry’s commitment to reducing gambling related harms.”