Just when you think that you have seen it all in this industry that we call iGaming, there comes a casino affiliate such as Gamblers Connect, which completely changes this notion.

We are happy to introduce the Responsible Gambling Index by Gamblers Connect, a revolutionary innovation that is all about changing the iGaming industry for the better.

One of the main reasons why we are so excited to introduce you to Gamblers Connect and their ingenious project is quite simple. They are the first casino affiliate who is willing to jeopardize the way that iGaming affiliates do business just so that they can focus on what truly matters – help build a safer gambling environment for the players.

This innovation by Gamblers Connect is driven by several motives, with the main one definitely being increasing awareness in a field most affiliates and operators tend to neglect. Additionally, not only does this mean improving the safety aspect of gambling, but it also lays the foundations for a trend that we believe most casino affiliates will very likely adopt in the future.

The Responsible Gambling Index by Gamblers Connect consists of 5 grades which are based on 12 tools for responsible gambling that all casinos must possess. The goal here is to motivate the casino operators who lack some of these 12 tools to integrate them and consequently enable their players with the full spectrum of features required for safer play.

From here, and depending on which responsible gambling tools the casino operator has to offer, they can be deemed:

Given the number of online casinos currently operating on the internet, it should come as no surprise that there are a plethora of operators who would fail this grading system in quite a dramatic fashion. This is why we believe that this innovation by Gamblers Connect would definitely benefit not just the players but also the casino operators who, by improving their responsible gambling policies, will undoubtedly increase their reputation and value.

It is truly a breath of fresh air to see such a bold idea from a casino affiliate, especially if we take into account that affiliates make their living by promoting online casinos. This is why Gamblers Connect is already considered a trailblazer by many prominent members of the industry, and it is why we encourage everyone to follow in their footsteps. Keep up the good work, guys.

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