Network Ten streaming platform 10 Play breached advertising rules by presenting gambling commercials outside allowed times during two live-streamed sports events, according to the Australian Communications and Media Authority (ACMA).

ACMA investigated 10 Play following complaints from a viewer relating to live streams on October 14 of the A-League Women’s Central Coast Mariners v Newcastle Jets match and a Socceroos friendly match against England.

Gambling advertisements must not be shown by online content providers during live sport events between 5am and 8.30pm, including in the five minutes before and after the event.

Authority member Carolyn Lidgerwood said Network Ten must do better to ensure its gambling advertising placements comply with legal requirements.

“These rules are in place to minimise potential harm caused by gambling promotional content,” Lidgerwood said.

“Streaming services are expected to have systems in place to provide their ads in line with the law.”

The ACMA has issued Network Ten with a formal warning as a result of the contraventions.

“This is the first time Ten has breached the rules around gambling advertising in live sports and it has co-operated with us throughout our investigation.”

Ten advised the breach was due to an error in a manual coding process and it has now upgraded its processes to provide more automation around the scheduling of gambling ads.

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